Our Story

Etta Rowe is for the last thing you pick up before you leave — the bag you tuck under your arm when the outfit is almost there.

We make one silhouette and we make it well: a soft, cloud-shaped pouch with a flex frame that springs open into a wide, deep basket — big enough for your phone, wallet, keys and a lipstick — then snaps shut into a neat sculptural pinch. The patterns are woven into the knit itself, never printed on, so every polka dot and stripe is part of the fabric.

Sixteen patterns and counting, from quiet monochromes to colors that start conversations. Pick a quiet one — or don't.

Meet the pouches