Affiliate Terms
Last updated 28 September 2026
Short version: you post, people buy, you get paid. Here's the long version, written like a human.
1. Who can join
Anyone with an audience and taste. We approve every application by hand. We're looking for accounts that actually post, not follower counts. If your feed is bots, engagement pods, or reposted content you didn't make, we'll pass. You must be 18 or older.
2. What you earn
15% of every sale you refer through your personal referral link. 25% once you've driven 500 referred orders. Permanent: once you're at 25%, you stay at 25%.
Commission is calculated on the product subtotal. It excludes shipping, taxes, and tips.
3. Monthly bonuses
On top of commission, cash bonuses reset on the 1st of every month. Referred orders in a calendar month: 5 orders = $10, 10 orders = $25, 20 orders = $50, 50 orders = $100, 100 orders = $200. You earn the highest tier you reach; they don't stack. Hit 22 orders in a month and you get $50, not $85.
4. Welcome gift
Approved affiliates get a free Etta Rowe bag on us so you have something real to shoot with. One per affiliate, any design in the shop.
5. Getting paid
Payouts go out on the 15th of every month, straight to your bank account. No minimum. Once you're approved, you add your bank details in your affiliate dashboard.
Commissions are approved after the order clears our return window; anything refunded, cancelled, or charged back is reversed.
6. What gets you removed
- Bidding on "Etta Rowe" or misspellings in paid search
- Running ads that impersonate Etta Rowe or imply you are Etta Rowe
- Buying through your own link for yourself (self-referrals aren't paid)
- Cookie stuffing, fake traffic, or anything else that manufactures clicks
- Content that's hateful, harassing, or targets minors
We'll cancel unpaid commissions earned through any of the above.
7. Housekeeping
Referral cookies last 30 days from the click.
By participating in this program you grant Etta Rowe a perpetual, worldwide, royalty-free licence to use content you publish using your affiliate link in Etta Rowe's own marketing, including reposting to our channels and use in paid advertising, and to edit it for length, format, or aspect ratio. You retain ownership of your content; this is a licence, not a transfer. We credit you where the format allows, and no additional payment is due for this use.
We can change these terms; we'll email you before anything material changes. Either of us can end the arrangement at any time; you'll be paid for approved commissions earned before that point.
Questions: hello@ettarowe.com